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March 24, 2014

So You Have a New Explainer Video, Now What?


So you finally have your video and you think to yourself, “Ok now what do I do with it?”

Questions come up like, “How do I pick a video host? How do I make sure people see it? How do I track results?”

If these are some of your questions, don’t worry – we’ve got you covered. We’ll help you understand some of the basics about explainer video hosting, marketing, and analytics.

1. Video Hosting

When it comes to hosting your online video, you have plenty of options. To choose which kind of hosting would be best for your online video, you’ll need to determine your goals.

If you’re a B2B company and optimizing for on-site SEO, we suggest using a professional hosting service like Wistia, Brightcove, or Vimeo Pro. They offer clutter-free branded players with powerful business features like video analytics.

If you’re a B2C company and looking to get maximum exposure and brand awareness, then host your video on an online video network like YouTube.

In some cases, it makes sense to use multiple video hosts.

2. Video Marketing

You’ve worked hard to make your video, but if no one sees it YOU LOSE

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To start off your explainer video marketing strategy, you’ll want to make sure that you place your video prominently on your website above the fold, link to it in your monthly newsletter, add a link to your email signature, and send it out to your social media followers. Your goal is to get as many eyeballs on it as you can.

3. Video Analytics

Video analytics allow you to check on the performance of your video. You can find out who’s watching your video and for how long. You can even find out at what point viewers get bored and drop off.

In addition to helping you make better videos, analytics may be just the evidence you need to get more video marketing budget.

Good luck with your video!

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