Animated Product Videos
An animated product video can be the perfect way to show potential customers how a product works and the benefits of using it. Unlike live action, animation gives you the freedom to break out of the real-world and simplify complex ideas or processes using whatever environments, characters and graphics you dream up.
Looking for a little inspiration? Here are 8 product animation videos that do a great job introducing a product to the world.
1. FridaBaby Animated Product Video Series
The folks at FridaBaby developed a series of animated videos that bring their unique line of baby products to life. Since the products they offer can get a little, shall we say, messy, they needed to find a way to introduce them in a fun and light-hearted way. Because after all, what’s more appealing than a device that lets you suck snot out of your baby’s nose?
2. Wallprotex Animated Video
Custom wall protection products may not be sexy at face value, but this animated product video for Wallprotex helps bring them to life. The video is meant to help architects see how custom wall protection can help them fulfill their original vision for the building. Animation makes it possible to show how the products are built and installed while still having a storytelling element that keeps viewers engaged.
3. Lowe’s Product Animation Video
When you think of an animated product video, you typically think of something marketing oriented. However, in this video, Lowe’s uses product animation to help their customer’s select the right refrigerator for them. Animation makes it easy to show various fridge configurations, and have a little fun to boot.
4. Netflix Product Demo Video
For those of us who aren’t accustomed to binging on Netflix for hours on end, this animated tutorial video series show users how to setup Netflix on their TV. The use of illustrated user interface (UI) avoids copyright issues while still giving the customer enough visual reference to do what they need to do. Plus, if the UI or titles offered ever change, this video can be easily adjusted down the road.
5. Metria Animated Product Demo
Metria from Avery Dennison helps people make better health decisions through the power data. This product animation shows the conceptual nature of data and its importance when it comes to making healthy choices. A live action video trying to convey the same message would likely cost substantially more money and require extensive locations, talent, and product shots.
6. Yale Forklifts Product Video
Whether you’re aware of it or not, Yale forklifts are a part of daily business operations and keep our economy moving. This high fidelity product animation shows the multiple types of Yale forklifts while keeping the messaging high level and aspirational.
7. BaseCase Animated Product Demo Video
BaseCase is the perfect marriage between the spreadsheet and the slide deck created specifically for the life sciences industry. With this animated product demo, BaseCase is looking to sell medical device companies on the power of it’s technology. Animation allows them to tell a story and show off the technology at the same time.
8. Knowledge to Action Animation Video
Looking to trade foreign currency? Then this animated product demo video is for you. Knowledge to Action helps budding Forex traders learn the ropes of currency exchange from the comfort of their own homes. In addition to helping explain the somewhat abstract idea of foreign currency exchange, this video uses simple graphics and animation to introduce Knowledge to Action as a Forex training expert.