People get into advertising because it’s exciting! Not because of data entry or producing reports. With Bionic Advertising Systems, advertisers and marketers can get back to enjoying the best part of their jobs, while automating the rest. Here’s our interview with Tyler Kruse, Communications Director at Bionic.
With Demo Duck, it was clear from the start that we’d get the right combination of creativity and progress.
What challenges were you experiencing?
Marketing to marketers and advertisers is no easy task and that is precisely our target audience. The advertising industry is infamous for operating at breakneck speeds, so we needed a succinct medium to explain our services with a quality that would withstand the scrutiny of advertising professionals.
What made our service stand out?
Demo Duck came across as having the right balance of a structured, predictable approach with creativity. While we wanted a professional approach, we did not want a video factory that produces vanilla videos. With Demo Duck, it was clear from the start that we’d get the right combination of creativity and progress.
What were the results?
The videos have accounted for nearly a quarter of a million impressions, more than 50,000 views, and 5,757 visits to our website from social media in just about six months. They also directly accounted for 15% of new leads in 2016 through the calls-to-action links included at the end of each video. We sponsor a few events a year and the Demo Duck videos also help us stand out from the crowd.