Crohn’s and Colitis Foundation
Educational Health Videos
Health videos are not just about generating awareness. It’s about educating patients and empowering them to take charge of their healthcare. In our partnership, we worked together to craft unique videos that are both fun to watch and inspiring to viewers.
Meet The Crohn’s & Colitis Foundation
The Crohn’s & Colitis Foundation is a non-profit healthcare organization dedicated to improving the life of people suffering from Crohn’s Disease and Ulcerative Colitis. They strive to find ways to fund medical studies and educate the public about Inflammatory Bowel Disease (IBD) — no easy feat when it comes to such a sensitive topic.
About the partnership
Crohn’s & Colitis Foundation knew that incorporating video into their educational content strategies was key to delivering hard to understand information. Our talented creative leads and producers worked with Crohn’s & Colitis Foundation to craft unique messages that speak to viewers in terms they understand while also being informative enough to be effective. Plus, as a partner-in-creativity, there was plenty of freedom to be fun and silly, yet slightly progressive.
This podcast style video is all about teaching IBD patients that after eight years of living with the disease, their risk for colorectal cancer greatly increases. Through interviews and real-life stories, patients learn what to watch for, what to do if something is found during testing, and how to partner with their doctor.
Pete, a character already made famous from Crohn’s & Colitis Foundation’s comic book series, teaches young IBD patients how to continue their care into adulthood. With the mentorship storyline, Pete is able to discuss a topic that most teens avoid, and the playful, magical world keeps young viewers engaged (and watching till the end).
If we want to talk about complicated topics, medications is at the top of the list. However, it’s important that both patients and caregivers understand what the medication is and how it works. Enter Dr. Rubin, a trusted source, who provides conversation on the topic of biosimilars, a common method in treating IBD. With the addition of animation, it helps bring to life what could be another boring talking head.