We sat down with Eric Siu of Single Grain to chat about video marketing, YouTube Pre-roll ads, and why going viral isn’t always the best for business. Video marketing can seem like a daunting topic, especially for companies that are brand new to the game. Where should they start? A big reason why video marketing…
Everything video and more.
We’ve made plenty of videos over the years, and while nearly all of them are good, some of them turned out great. So it got me thinking…what are the ingredients for a great video and how do we replicate that recipe every time?
Spending tens of thousands of dollars on a video is nothing to sneeze at. So why should you spend that kind of cash when you can find plenty of companies charging just a few thousand (or even hundred)? Here are 7 good reasons you can, and should, spend more money on your explainer video.
You should always be thinking about your customer’s 3-step purchasing journey. Here is how video can help move them down the funnel (and beyond).