There are oh-so-many software developing firms out there, but few take the time and energy to set themselves apart like 8th Light. They came to us with the challenge of producing a branding video to talk about their apprentice-to-craftsman approach (think blacksmiths or woodworkers) and apply it to software developing. Pretty unique, right? It was our job to capture that spirit.
The metaphor was already baked in to their company culture, so the concept came naturally. Our video opening took a dramatic approach where we introduced the theme of craftsmanship and drew the parallel with software developers. From there we transitioned to docu-style footage and interviews of their employees, both apprentice and craftsmen, to show this technique in action and hear a few testimonials.
- 8th Light
- Live Action