BCBS eCard Stroke

Blue Cross Blue Shield

Animated PSA

stroke psa video

The challenge:

The stats are humbling. Every 40 seconds someone has a stroke. It’s the leading cause of disability in the United States. And 1 in 6 people will suffer from a stoke. Blue Cross wanted to bring visibility to the topic, and specifically, to the F.A.S.T. acronym, which helps people identify the signs of a stroke.

The solution:

With such a fragile topic, we wanted to find a way to clearly convey the 4 warning signs, while connecting them to the warning signs we see and hear around us on a daily basis. We came up with the “Etch A Sketch” idea, using continuous lines to connect objects and scenes. The muted color palette connotes the seriousness of the topics, and helps the red used for the F.A.S.T. acronym to pop out.

Blue Cross Blue Shield

Ready to talk?

Contact us!
Laura Irons
Director of Partnerships