Benefit Beacon approached us with two simple goals for their homepage video: to empower viewers and annoy brokers. They felt small and mid size businesses we’re getting snubbed when it came to quality service from their health brokers, and they wanted to tap into that feeling with their animated video.
There is always a fine line between showing there is a big problem with current service providers and coming across as a negative nancy. To avoid this perception for Benefit Beacon, we decided that some playful rhyming in our script and non-human portrayals of our broker character would up the fun, present the problem clearly, and display Benefit Beacon as a much better alternative to dealing with brokers.
- Benefit Beacon
- 3D Animation