Forklifts Animation

Yale Forklifts

Animated Explainer Video

These forklifts help you get the job done efficiently, not matter the size or shape.

yale forklifts animated video thumbnail for product

The challenge:

Yale is known for the quality of their forklifts, their reliability, and usefulness around the warehouse floor. But what most people don’t always think about is Yale’s human capital, and the knowledge they have around saving energy, cutting costs, and designing efficient spaces. Our friends at Shelton Group came to us looking for a forward thinking brand video that would communicate Yale’s human centered approach.

The solution:

The script already did a great job communicating an aspirational core message, and it was up to us to find a aesthetic that fit the Yale brand. What we came up with is balances professional and industrial with human and personal. But the fluidity of the motion is what really sells it. I mean, how cool are those morphing forklifts?

Client:
Yale Forklifts
Style:
Animation
Length:
0:55
Michael Twardy from the Shelton Group
Working with Demo Duck has been a dream. Our project went through several revisions from our client, and Demo Duck adapted quickly to the changes needed, and did so with professionalism, and a polite charm that I've never experienced before. I am already in the process of lining up the next project to send Demo Duck's way!

Behind the scenes

Yale Initial Rough Sketches
Yale Frame 3

Ready to talk?

Contact us!
Laura Irons
Director of Partnerships