A sense of place was needed to show how Zipongo and healthy habits fit into someone’s daily life. With how busy we become with work and personal relationships, eating well and exercising often gets pushed to the back burner.
Since we all spend so much time at our work desks, it was the perfect location to shoot this live action video. Plus, showcasing the food was equally as important since no one wants to sign up for a wellness plan that involved unappetizing packaged meals. A clean desk and vibrantly colored food makes this video very appealing (insert banana joke).
- Live Action