Animated Product Videos
An animated product video can be the perfect way to show potential customers how a product works and the benefits of using it. Unlike live action explainer videos, a good product animation video gives you the freedom to break out of the real-world and simplify complex ideas or processes using whatever environments, characters, and graphics you dream up.
Looking for a little inspiration? Here are 8 of the best animated product videos, which all do a great job of introducing a product to the world.
1. ZocDoc Animated Product Video
Zocdoc challenged us with finding a way to quickly show patients that with online booking, they can set up a doctor’s appointment anytime, anywhere–without the hassle of calling. It was important that the animated video show patients using Zocdoc’s booking feature in a range of places and scenarios. With a few other Zocdoc animations under our belt, we knew we could pitch them something with personality, and they’d be down. On top of all that, we’d been looking for an excuse to use our rhyming dictionary.
2. Canon Animated Product Videos
Printers and other office devices can often be the hero of your office, so it was important in this animated product video to make the actual device’s standout. The animated marketing video is meant to help business owners imagine what it would be like to have one of these solutions in their office. 3D Animation makes it possible to show how the products look and keep the viewer engaged as we move around the device showing off all of its capabilities. This mixed media approach can really bring your animated product video to life.
3. IBM’s Animated Product Video
Who says that sci-fi can’t apply to product videos? In this partnership with IBM, we used modern storytelling devices to speak directly to the target audience. IBM wanted people to get excited about their video services. We didn’t shy away from using a concept that flips the script on the viewer, whose behaviors are being watched by the content creators with the help of IBM and Watson. The cinematic camera moves used throughout the animation setup how businesses can start watching back, incorporating playful sci-fi tones, and how this analytics advantage will launch businesses into the future (and drive revenue).
4. Netflix Animated Product Video
For those of us who aren’t accustomed to binging on Netflix for hours on end, this animated business video series shows users how to set up Netflix on their TV. The use of illustrated user interface (UI) avoids copyright issues while still giving the customer enough visual reference to do what they need to do. Plus, if the UI or titles offered ever change, this video can be easily adjusted down the road.
5. Surge Animated Product Demo
Surge built a tool for publishers to help them get the same sort of valuable insight and data advertisers do, allowing them to adjust and present their content so that they can gain as much value as possible from the ads they serve. They wanted to develop an animated product video that helps explain to the publishers the value of this information, and therefore their tool, so we suggested utilizing fluid, water-themed design and animation that would reflect their branding and design.
6. Matrix Care Animated Product Video
MartrixCare wanted an animated video that showed how a more connected care network, like CareCommunity, can lead to better results and healthier patients. For us that meant creating a concept that showed long-term care customers, their competitive edge, modeling what the software looked like, characters representative of key stakeholders, and the challenge to avoid using the word “care”… nah, just kidding about that last one.
7. Zenoti Animated Product Video
Zenoti’s cloud software helps salon and spa owners automate the little things. That way, they can focus on the big picture—not to mention people and perms. We wanted our product videos for Zenoti to feel authentic, so it was important for us to capture the vibrant feel of a salon or spa. To bring our vision to life, we created colorful scenes, characters and settings that would resonate with Zenoti’s audience.
8. Phonesoap Product Animation Video
You know that product in your pocket that you use every day? Yeah, your cell phone. Well, it’s probably quite filthy. This animated product demo video explains a solution to that problem. PhoneSoap has created an effective a safe way to clean your phone with its handy device. It was important to showcase what this product looked like and how it worked so this animated business video uses 3D elements to better tell that story.
Shelton Group continues to partner with Demo Duck for our animation needs, as their work ethic is reliably consistent and they never fail to deliver the highest quality product while providing superior customer service. We can't compliment this team enough, and look forward to many more projects to collaborate with them on in the years to come.