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What we learned from pitch rejections

What We Learn from Pitch Rejections

It’s hard to not feel hurt from rejections, because, well, no one likes to get rejected. And when you’re in the creative world, rejections are a part of life. They say, “Sorrow shared is half the sorrow,” so here are some examples of when an idea we loved didn’t make it past the pitch deck,…

Focusing on the Audience and the Message

We sat down with Eric Siu of Single Grain to chat about video marketing, YouTube Pre-roll ads, and why going viral isn’t always the best for business. Video marketing can seem like a daunting topic, especially for companies that are brand new to the game. Where should they start? A big reason why video marketing…

Video Marketing with SEO expert Andy Crestodina

Video Marketing with SEO expert Andy Crestodina

  “Video testimonials are without a doubt one of the most powerful pieces of content you can put on any website.” My name is Andy Crestodina and I’m the Co-Founder and the Strategic Director of Orbit Media Studios, which is the web design company here in Chicago. What is SEO? SEO stands for Search Engine…

Why Complexity in Animation Doesn’t Always Equal Creativity

Why Complexity in Animation Doesn’t Always Equal Creativity

We’re going to talk about the three Cs: Creativity, Complexity, and Cost in animated videos. Today, I’m mainly going to focus on Complexity in animation. It’s quantitative yet ignored, which makes it interestingly different from Creativity and Cost, but all three are very connected. What do we mean exactly? Complexity is often seen as something…

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Laura Irons
Business Development