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2017 Video Survey Results: Video Production & Marketing Stats

Pour some hot cocoa, turn on that Mariah song and swathe yourself in a snuggie. It’s time to look back on the year that was. Well, more specifically, the year in video production. We’ll leave the top albums list to Pitchfork. To say that 2017 was a big year for online video is an understatement.…

Boords’ James Chambers on Storyboards and Side Projects

Imagine that you made a beautiful cake. It’s two feet high, adorned with intricate icing patterns, and sprinkled meticulously with flakes of caramel. It took you quite a bit of time, but it looks fantastic. Now you have to carefully carry that large, heavy cake from the kitchen, across the living room (watch out for…

Creating a Successful Business Video Series

Back when Demo Duck was in its infancy, we grew up right alongside something that would help define our identity. Explainer videos. Our clients loved them, and we loved making them. But we started to feel a little like Oprah. “You get an explainer video! And you get an explainer video! And you get an…

What we learned from pitch rejections

What We Learn from Pitch Rejections

It’s hard to not feel hurt from rejections, because, well, no one likes to get rejected. And when you’re in the creative world, rejections are a part of life. They say, “Sorrow shared is half the sorrow,” so here are some examples of when an idea we loved didn’t make it past the pitch deck,…

Focusing on the Audience and the Message

We sat down with Eric Siu of Single Grain to chat about video marketing, YouTube Pre-roll ads, and why going viral isn’t always the best for business. Video marketing can seem like a daunting topic, especially for companies that are brand new to the game. Where should they start? A big reason why video marketing…

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Laura Irons
Business Development