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Focusing on the Audience and the Message

We sat down with Eric Siu of Single Grain to chat about video marketing, YouTube Pre-roll ads, and why going viral isn’t always the best for business. Video marketing can seem like a daunting topic, especially for companies that are brand new to the game. Where should they start?

Video Marketing with SEO expert Andy Crestodina

“Video testimonials are without a doubt one of the most powerful pieces of content you can put on any website.” My name is Andy Crestodina and I’m the Co-Founder and the Strategic Director of Orbit Media Studios, which is the web design company here in Chicago.

7 Video Tech Trends To Watch for in 2017

This is probably what you’re thinking, “Another ‘tech trends to watch for in 2017’ list. NEXT!” We know, we know, but we couldn’t help it. 2017 is going to be a big year for video technology.

Client Communication and Producing Teamwork

Rollo Wenlock started Wipster after staring out of his dusty window and he’s never looked back. We recently chatted with him about working with clients and using technology to create better videos. Here are some highlights of that conversation.

Starting an Agency and the Problem with Feedback

Uri Ratner is the founder of Nelson Cash, a creative agency based in Chicago, New York, and Los Angeles. We sat down with him to talk shop and hear his perspective on creative work. Here are the highlights from that conversation.

Video Marketing Success at Medrio

Since Medrio has been such an awesome business video partner, we decided to fly out to San Francisco to learn a little bit more about how they’re using video, what effect it’s had on their business, and what type of reactions these exciting animations have gotten in a seemingly tame industry.

The Business of Video at InVision

‘The Business of Video’ is our blog series that shines a light on cool companies and the awesome things they’re doing with video. For this entry, we sat down with Andy Orsow to learn more about how InVision is educating through video, how he works, and how he defines success in his projects.