I don’t have to tell you that online video is making a splash. People are always talking about that Dollar Shave Club guy and the cute cartoons in Crazy Egg’s informational video.
Maybe you’re already immersed in video—you have explainer videos on your website and have an active YouTube channel. Or maybe you’re just starting out. Whatever your video level and experience, it’s time to consider how you can make video part of your company blog.
A blog is special because content constantly gets refreshed. Companies across the web are turning to their blogs as perfect outlets for video.
Here are 3 ways to make video part of your blog strategy. Prepare to build community, create great resources, and keep your followers coming back.
1. Post a weekly video
Think videos are a once in a while thing? Think again. Many companies post weekly videos on their blogs to keep their customers and followers in the loop.
SEO and marketing company Moz does this expertly with their Whiteboard Friday series. Each Friday, an inbound marketing or SEO expert gives a lecture in front of whiteboard. The videos range from 5 to 15 minutes and feature topics such as “Positioning Your Business For the Future of SEO,” “Fixing the Broken Culture of SEO Metrics”, and more.
These videos are more fun and engaging than reading a blog post. Moz’s strategy has taken off. The most recent video was tweeted 544 times.
If you don’t have the time or resources to create a weekly series, consider doing screencasts or webinars instead.
2. Make your videos helpful
Help can come in many forms—you can help users decide to make a purchase, provide information about a common pain-point, or explain a basic principle that most people have difficulty understanding.
If you’re running or marketing a business, you’re an expert. Why not share that knowledge? Customers love when companies are generous, so make helpful videos that show your love.
Birchbox, an online beauty startup that sends out sample products each month, posts videos on their blog with beauty tips. Their video on “How to Look Great After a Long Flight” is helpful, useful, and fun. Birchbox has tons of “how to” videos on their blog.
3. Use video to humanize your brand
Videos can be used to show off expertise, but they can also remind customers of who you are. Videos take customers and visitors beyond your website and into your office. They help show that your team is made up of people.
A blog is a good place to house fun videos of company culture. HubSpot did a parody of PSY’s “Gangnam Style” with their team. Of course, they posted about it on their company blog. The parody shows HubSpot employees rocking out to the popular song. The team isn’t in the city of Seoul, though. Instead, they’re in HubSpot’s offices!
HubSpot’s video was fun and culturally relevant, but it also showed that the team at HubSpot is fun-loving, down-to-earth, and really cool. They seem like the sort of people you’d want to work with, don’t they?
These are just a few ways that video can be integrated into a company blog. The benefits of video are extraordinary- videos can educate and inform, awe your audience, and inspire engagement. Plus, video results are more likely to be clicked in search results.
If you want to see video success, get your blog on board!