What are social media videos, and why use them?
Social media videos are powerful tools used to communicate your product or brand to your audience and drive engagement over a short window of time. Designed specifically for social media platforms, they’re formatted and optimized for mobile and web viewing—often starting with a snappy hook that draws viewers in to combat short attention spans.
Social media videos have a variety of different purposes. Depending on what audience you’re looking to target, social media videos can be used to build awareness, as a call to action, to educate your audience… the list goes on. And with social videos generating 1200% more shares than text and image content combined, creating video for social media has quickly become an essential part of any marketing strategy.
When and how should I use social media videos?
Social media videos should be used to drive engagement: likes, comments, shares, you name it. That engagement is what allows the algorithms built in to social media platforms to bring your content organically into the feeds of new audiences. Additionally, social media videos should be used to communicate what your brand is all about and generate new awareness and enthusiasm. However, it’s important to keep your social media content light and digestible–people use social media to be entertained and to connect, not to be bogged down by ads.
How does Demo Duck create social media videos?
If you’re coming to us for a social media video, or group of videos, chances are you’ve established a strong brand already. We’re here to enhance that brand, not reinvent it. We’ll take a thorough look at what types of content and campaigns you’ve already got out there, listen to your objective and devise some ideas that feel like “you.”
From a technical standpoint, since most feed scrolling happens on mute, we often craft our social media videos with some kind of text-on-screen element to make sure your message doesn’t get lost. We also take into account the space around the video, and provide caption and copy suggestions for the video if you don’t already have that figured out.
How do you measure success for a social media video?
Social media platforms have built-in analytics for businesses, so whether you’re looking for shares, comments or impressions, you’ll easily be able to see how it’s performing after posting.
How much do social media videos cost?
Depending on the length, style, and complexity, social media videos typically cost between $12,000-$25,000, per video. Generally we’ll require a minimum level of engagement for a package of videos, typically in the $15,000-20,000 range, to make sure we can dedicate our full team to your project.
How long does a social media video take to produce?
Social media video production can take between 4-12 weeks, but it ultimately depends on the length, quantity, and style of the videos.