Meraki Go by Cisco
Live Action & Animated Video Production Partnership
Meraki Go makes the complexities of your business’ WiFi easy to understand. Making something complex feel simple happens to be what Demo Duck is all about. We employed a variety of production styles for these explainer videos to tell every side of the Meraki Go story. Our common goals meant working together just made sense. It still does.
Meet Meraki Go
Meraki Go is a set of small business WiFi solutions from the folks at Cisco. Their product portfolio includes access points, security gateways and network switches that turn managing your office or small retail business WiFi into a simple, intuitive process.
About The Partnership
When Meraki Go came to us, they needed to show what their product could do for a small business. We may be the explanation experts, but we saw the opportunity to let real customers explain it for themselves through a series of live action customer testimonial videos featuring a dental office, one of San Francisco’s oldest bars, and a barber shop on the East Coast. From there, we developed an animated explainer video that the Meraki Go team could use at trade shows, and in sales pitches. After those successful productions, we Ducks got to flex some more creative muscle with a live action video production.
Live Action Video Production: “Meet Your Office WiFi”
Have you ever stopped to think about how your office WiFi is doing? This live action commercial video took a look inside a Meraki Go device actively making office life easier. Giving the office WiFi a personality put a playful spin on the well-known challenges we all deal with. It also helped position Meraki Go as a solution that any business could make use of. And the star of the video is none other than our Operations Lead, Rachel. When we say we’re multi-talented here, we mean it.
Animated Explainer Video: “See The Unseen”
To start, we needed to show Meraki Go in action. If only WiFi wasn’t invisible. The first animated explainer allowed us to see the unseen, giving a visual reference to how Meraki Go worked across three different use cases. Showing multiple businesses from open to close let us highlight each important feature. Viewers walked away knowing that if their business relied on WiFi, Meraki Go would help.
Customer Testimonial Video Series
To help our audience understand how Meraki Go could help specific businesses, we went to those who knew best—the customers. Potential customers like to read reviews before they buy, right? As the heart of the business, we put our interviewees in the heart of their office (or bar) to tell their story and the role Meraki Go has played in it. Quick cuts and fixed framing brought the energy and style we needed to engage our viewer in this customer testimonial series.