Cape Launch Video
Animation
An animated video created to help introduce Cape to the world
The Challenge
Cape has a really cool technology. Like really cool. They are crafting a private cell network, which is no small feat, and are going against some big competition. They wanted to make sure their launch video was clear on the differences between them and the status quo (ie. staid competition), communicated an elevated feel, and made the secure aspect of their tech clear, without steering into 'surveillance core' aesthetics.
The Solution
This was an absolutely wonderful and collaborative experience with Cape. We got through the scripting phase pretty quick, since their messaging was so clear, and then we got to explore a few different visual styles since most of their brand at that point had leveraged stock or various visual motifs for some test ads. (They also had some fun UGC videos of their staff on their YouTube, which helped inform the tone). After a few versions of some key scenes, we landed on this more tech-forward approach that clearly communicated the value of their product and the fact that it was a premium offering.
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