Kohl’s Animation

Animated Company Video

A video that highlights the Kohl's team approach to their technology

The Challenge

How do we highlight the individual, and show that they are a real person, but also represent some more abstract concepts as it pertains to the technology being discussed?

The Solution

Why settle for one style when you can mix the two? In this video we used a remote live action production to capture footage and high quality audio during an interview with the talent. With that in hand, we knew that we only wanted to use it as an intro device before smoothly transitioning into the fully animated world while the VO continues.