ScreenConnect
Live Action Video
How are you managing your severe IT remote support problem?
The Challenge
A brief that links to multiple comedy sketches is one we love to see, and that's what we were provided when we partnered with ScreenConnect. With a few Second City alums on staff and comedy buffs abound, the ducks were pumped to find a way to comedically communicate the problem's the viewers are dealing with and how ScreenConnect can solve them.
The Solution
A parody ad felt like a fun way in for the IT crowd, but there's a lot of commercial video archetypes to consider parodying. However, the density of some of the IT jargon felt like a great pairing for an pharmaceutical ad parody because we could create a lengthy script for our savvy audience, but package all that information up in a comedy wrapper.