Demo Duck has a good amount of experience working with tech clients, with a handful in the cyber security space, but Adlumin came to us with a clear brand color ethos: we want to shine a light on things happening in the dark. So it was on us to figure out how to take that statement, driven home by their brand name, and turn it into an animated piece.
Our plan centered around creating contrast throughout the piece. The first way we accomplished that was to actually kick off the video with a piece of stock footage before zooming into a server stack and the abstract, animated world of cybersecurity. The way we carried contrast, and leveraged light and dark, throughout the video was to "illuminate the network" with dashes of white and a sense of a light glow following some key shapes. The motion keeps us moving throughout and the 3D components add an exciting level of sophistication. Overall, it is a video we're proud to have light up your screen.