Blue Cross Blue Shield
Branded Video Content
When used effectively, video can truly help you accomplish anything - be it to increase sales, educate customers, or humanize your brand. Our video partnership with Blue Cross Blue Shield is a mix of explainer videos and branded content that all deliver some good vibes and healthy messages.
Meet Blue Cross Blue Shield
Blue Cross Blue Shield (BCBS) is one of the largest healthcare providers in the nation, and they’re dedicated to their customers and communities. Being in that role has a lot of pressure – they need to be at the forefront of change and lead people through the complexities of modern-day healthcare. What better way to do that than with video?
About the partnership
When the Affordable Care Act (ACA) went into effect, a lot of people had a lot of questions and BCBS wanted to be a resource. In swooped Demo Duck and we helped them develop a series that explain how ACA worked, the benefits, and how it helps others that don’t have coverage. Since then we worked on a variety of video campaigns covering important health topics.
Kids Got It Covered
Who’s better to explain universal health issues than kids? From topics such as stress and germs, it becomes clear that kids know a whole lot more than you realize. Which is important because these health issues are for more than adults, everyone needs to be educated on healthy lifestyles and habits.