GEICO challenged us with coming up with a fun and unique animated series to test as pre-roll ads.
The concept that won explored what the insurance company’s video advertising might have looked like in the golden age of theatrical cartoons. Not only did the concept provide a rich visual space to play in, but it was an opportunity to remind audiences of the company’s history, which started in the 1930s.
Paying homage to classic cartoons meant paying close attention to classic humor tropes when writing storylines and the animation process itself. Characters needed to have a playful kinetic bounce, so we used cel animation to capture the physical comedy that makes these classic cartoons so endearing to audiences of all ages.
- Cel Animation