Animated Explainer Video

Who says that sci-fi can't apply to explainer videos? In this partnership with IBM, we use modern storytelling devices to speak directly to the target audience.

Style: 2D Animation
Length: 1:17

The Challenge

IBM wanted people to get excited about their video streaming services. With the data-harnessing power that Watson has, finding the right kind of video content has never been easier for the media and entertainment sector. The video needed to explain who they are, what they do, how the technology offers the most compelling solution in the market, and wow potential clients.

The Solution

We didn’t shy away from using a concept that flips the script on the viewer, whose behaviors are being watched by the content creators with the help of IBM and Watson. The cinematic camera moves used throughout the animation setup how businesses can start watching back, incorporating playful sci-fi tones, and how this analytics advantage will launch businesses into the future (and drive revenue).

Behind the scenes

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