Documentary Video Production Company
Ready to get real? Portray your organization with documentary-style videos that express your passions, highlight your people, and personalize your brand.
What is DD Docs and why work with us?
DD Docs is a longform, docustyle video engagement that spotlights organizations, processes, or individuals. While shorter testimonial videos are a great way to introduce your brand, DD Docs tells a deeper story. We spend more time digging into the story themes and subject matter that make your organization unique. Through expanded interviews, site visits, ambient audio captured on-location, slice-of-life B-Roll, and real-time reactions, we showcase real, human, expressive stories through these videos.
DD Docs are best utilized at the middle of the funnel, deepening the connection between the audience and the organization. These videos humanize brands by shifting the focus to its people, processes, and values. Docustyle videos leave the viewer better understanding the why of an organization versus the what.
As the media landscape has changed over the past few years, viewers are looking for more authenticity in their content. Between AI and staged UGC videos, customers are losing trust in what they are viewing, and docustyle videos are a great way to win back or strengthen your customer’s engagement with your brand. By getting real with them, you take steps with your audience many brands are not.
What are the characteristics of a DD Doc?
- Authentic with true-to-life visuals
- Expressive
- Values-forward
- Inspirational and uplifting
- Enlightening
When and how should I use these business documentary videos?
Consider sharing your branded documentaries in your social channels and through dedicated campaigns, deepening the connection between existing users and the company while also attracting new customers. These videos strengthen brand recognition and market positioning with your audience, which leaves a lasting mark with both returning customers and new users.
Demo Duck was patient while we solicited participants for our docu-style video series and were on top of the project whenever we found someone.
Amy Boese, ASCP
How does Demo Duck create the framework for docustyle videos?
The Demo Duck team will meet with your key stakeholders to discuss who or what you’d like to highlight in the video. Through pre-interviews, we will put together the storybeats while researching and organizing our B-Roll opportunities. From there, we’ll craft a concept that centers the themes and feelings we are going to convey. We’ll also create a logistical gameplan for where and how we will film the interviewees, supplemental locations, and associated footage for the final video.
As we move into the edit, we’ll discuss how closely we want to stick to our original storybeats or if there are new parts of the story we unearthed with our interviews. The first cut of the video is normally interview audio only so that we can determine the final story before we dive into the rest of the b-roll. Longer interviews give us the flexibility to enhance and go deeper into the stories, and the editing process removes the pressure of needing to finalize the story before the interview.
DD Docs Portfolio Examples
Business documentary video FAQs
How do you measure success for a DD Doc?
Viewer engagement numbers can be a good metric of success for a DD Doc video in your campaign or on socials. The goal of a DD Doc is to keep the viewer interested in watching the entire video, so average view time is very important, along with how they are interacting with the videos.
How much does a DD Doc cost?
Depending on the complexity, DD Docs typically cost between $20,000 and $40,000. The final price is determined by factors like locations, number of shoot days, and crew members needed.
How long does a DD Doc take to create?
DD Docs usually take 6-10 weeks to produce. The variability in this number is directly related to the complexity of the shoot, so we can often move faster if we're able to properly coordinate schedules and B-Roll opportunities in a timely manner.
What should be the focus of a DD Doc?
This is your opportunity to further humanize your organization, so finding a way to highlight your values and processes is key. Even if you have a nugget of an idea, we are here to help and further explore the concept. We will create the story together and thoroughly discuss themes, talking points, and takeaways with your team before cameras start rolling.
How is a DD Doc coordinated?
It depends on the complexity of the story, but we’re here to help connect all of the pieces. This includes working with your team on balancing schedules, b-roll opportunities, and pre-interviews. Logistics are important to make sure we are utilizing our time as efficiently as possible, and we will work with your team on a plan that benefits everyone.
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How can I get started on a long form documentary for my organization?
If you have a subject in mind, we would love to set up a call to discuss the initial ideas and logistics necessary. We'll ask questions like: why is this story important to your organization? What do you want the viewer to take away from this video? And, what is the best way to connect with the folks we'll be interviewing? After that, we’ll start putting together our creative team and production plans as all of the pieces come together.