Inform and engage sun lovers of all ages, races and education levels about the basics of skin cancer prevention and sun protection.
We’ve all played the SPF guessing game. Is 70 too much? Is 15 too little? Or showed an unwitting family member a questionable freckle or two. And that’s because there are a lot of facts to keep straight around skin cancer and sun protection. The American Cancer Society came to us to help them get clear, engaging and helpful information on these topics out to the masses. We used a vibrant color palette and a full spectrum of skin tones to make learning about skin protection as much fun as a day in the sun.