Beumer Pouch System
Animated Explainer Video
Some fun 3D elements paired with 2D characters
The Challenge
Educate potential customers about the benefits of a Beumer Group Pouch System as it relates to specific company roles as well as generally show how the pouch system operates at warehouses. In a clear way that showcases the entire solution as high-quality to a skeptical audience.
The Solution
We knew pretty quickly that we needed to leverage 2D and 3D styles to best bring this to life. The pouch system itself is pretty layered, literally, so the best way to demonstrate those pouch layers visually was with 3D. Representing some warehouse employees onscreen felt like a nice added touch, but felt those worked better, and more in scope, as 2D characters. Put those visual elements together with a clear and engaging script, helped create a cohesive piece.
Behind the scenes
