Animated Explainer Video
GoFundMe fundraisers—and the generosity of their donors—can change people’s lives in wonderful ways. They help raise money for school supplies, or help people manage medical debt. We created a video that explained the steps of starting and managing a GoFundMe fundraiser, while showcasing the array of people and purposes they can support. The fluid, colorful video features a diverse collection of characters and causes, narrated by a duet of voiceover artists.