Meraki Go

Animated Explainer Video

Being in the beauty biz is a lot more biz than beauty these days. That’s why Zenoti’s cloud software helps salon and spa owners automate the little things, so they can focus on the big picture—not to mention people and perms.

The Challenge

IBM wanted people to get excited about their video streaming services. With the data-harnessing power that Watson has, finding the right kind of video content has never been easier for the media and entertainment sector. The video needed to explain who they are, what they do, how the technology offers the most compelling solution in the market, and wow potential clients.

The Solution

We didn’t shy away from using a concept that flips the script on the viewer, whose behaviors are being watched by the content creators with the help of IBM and Watson. The cinematic camera moves used throughout the animation setup how businesses can start watching back, incorporating playful sci-fi tones, and how this analytics advantage will launch businesses into the future (and drive revenue).

Enjoyed their flexibility, willingness to shift resources and schedules to satisfy our client needs, and the overall management of the project on your end. The Demo Duck team did a fantastic job meeting ever changing demands. Theresa was also a dream to work with and kept us all sane throughout the process.

- Julia Fiorito - Tether

Behind the scenes

Demo Duck Explainer video live action production meraki go
Demo Duck Explainer video live action production meraki go