The Challenge
At the end of the day, Meraki creates a small WiFi router, albeit a really awesome one, and it's hard to communicate the value proposition of everything going on inside of those little boxes. How could we walk through all of these cool features of Meraki as it pertains to office WiFi without the stuffiness of an office?
The Solution
We decided that we wanted to let the Meraki Office WiFi to the talking, and walking, for us. By personifying the technology with an actor (our very own Rachel!) who is living their best life with Meraki, we were able to clearly and visually communicate the value, and features, of Meraki as compared to the products in the market.
Behind the scenes
