The pandemic ushered in a new era of online shopping and with it, a whole new set of marketing challenges. Skai's software solutions for retail media are exactly what marketers need to cut through the noise, but first they needed a down-to-earth video to talk about them. A video that speaks the language of marketers, removes all the industry jargon and answers the question, "Why Skai?"
Okay, so it's a marketing video about a marketing solution and our target audience is marketers. To keep out heads from spinning off into the meta-verse, we went with a straight-talking script and an eye-catching visual style branded with Skai's colors. Using real images in this collage style allowed us to be more 'see-say' (as in, here's a visual that that lets you see exactly what the narration is saying). The end result cuts through the jargon and feels unique to Skai's brand atmosphere.