13 Reasons Your Business Needs an Explainer Video [SLIDESHARE]

13 Reasons Your Business Needs an Explainer Video:

  1. 1.8 Million Words – The value of 60 seconds of video, or the equivalent of 3,600 average webpages
  2. 50X – Videos are over 50 times more likely to appear on the first page of search results compared to text webpages
  3. 45.4% – The percentage of Internet users who view at least one video over the course of a month
  4. 100 Million – The number of people watching at least one online video each day
  5. 90% – The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions
  6. 75% – The percentage of executives who told Forbes that they watch work-related videos on business websites at least once a week
  7. 16 minutes 49 seconds – Amount of time the average user spends watching online video ads every month
  8. 80% – The percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days
  9. 200% – The increase in click-through rate after adding a marketing or explainer video to an email newsletter
  10. 64% – How much more likely website visitors are to buy a product on an online retail site after watching a video
  11. 2 minutes – Visitors who view videos stay on awebsite an average of 2 minutes longer than those who don’t view videos
  12. 403% – Real estate listings with videos receive 403% more inquiries than those without videos
  13. 59% – The percentage of senior executives who would rather watch a video than read text

This slideshare presentation was adapted from 18 Big Video Marketing Statistics and What They Mean for Your Business

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Laura Irons
Business Development