13 Reasons Your Business Needs an Explainer Video:
- 1.8 Million Words – The value of 60 seconds of video, or the equivalent of 3,600 average webpages
- 50X – Videos are over 50 times more likely to appear on the first page of search results compared to text webpages
- 45.4% – The percentage of Internet users who view at least one video over the course of a month
- 100 Million – The number of people watching at least one online video each day
- 90% – The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions
- 75% – The percentage of executives who told Forbes that they watch work-related videos on business websites at least once a week
- 16 minutes 49 seconds – Amount of time the average user spends watching online video ads every month
- 80% – The percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days
- 200% – The increase in click-through rate after adding a marketing or explainer video to an email newsletter
- 64% – How much more likely website visitors are to buy a product on an online retail site after watching a video
- 2 minutes – Visitors who view videos stay on awebsite an average of 2 minutes longer than those who don’t view videos
- 403% – Real estate listings with videos receive 403% more inquiries than those without videos
- 59% – The percentage of senior executives who would rather watch a video than read text
This list was adapted from 18 Big Video Marketing Statistics and What They Mean for Your Business