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13 Reasons Your Business Needs an Explainer Video

13 Reasons Your Business Needs an Explainer Video:

  1. 1.8 Million Words – The value of 60 seconds of video, or the equivalent of 3,600 average webpages
  2. 50X – Videos are over 50 times more likely to appear on the first page of search results compared to text webpages
  3. 45.4% – The percentage of Internet users who view at least one video over the course of a month
  4. 100 Million – The number of people watching at least one online video each day
  5. 90% – The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions
  6. 75% – The percentage of executives who told Forbes that they watch work-related videos on business websites at least once a week
  7. 16 minutes 49 seconds – Amount of time the average user spends watching online video ads every month
  8. 80% – The percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days
  9. 200% – The increase in click-through rate after adding a marketing or explainer video to an email newsletter
  10. 64% – How much more likely website visitors are to buy a product on an online retail site after watching a video
  11. 2 minutes – Visitors who view videos stay on awebsite an average of 2 minutes longer than those who don’t view videos
  12. 403% – Real estate listings with videos receive 403% more inquiries than those without videos
  13. 59% – The percentage of senior executives who would rather watch a video than read text

This list was adapted from 18 Big Video Marketing Statistics and What They Mean for Your Business

Written by Colin Hogan
Colin is the Managing Director at Demo Duck, a Chicago-based video production company, who has a deep obsession with making videos as often as possible. Follow Demo Duck on Google+, Twitter, Facebook, and Instagram.