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5 Techniques (and Videos) That Spice Up Boring Subjects

I’ve watched a ton of online videos.

I’m not ashamed to admit that. After all, it’s a big part of my daily job responsibilities with Demo Duck, but it’s also something I’m passionate about. The content of these videos range from a new startup debuting their cool service with an explainer video production, to a product release for more established companies, or well known companies focused on furthering their mission through branded video production.

One thing to note, is that not all products or services are created equal when it comes to video. Some videos don’t need to rely on inventive techniques because the subject matter is already interesting enough. While others are more reliant on creative methods to engage the audience because the content may lack the pop or pizazz needed to intrigue viewers.

However, I’ve realized that there isn’t an exact correlation between an exciting product and a great video. Some of the best videos are for seemingly mundane products or services.

So how do you create an exciting video for a boring subject? Here are five techniques (and videos that use them) to engage viewers for a yawn-inducing topic.

1. Use A Storyteller

Book your doctor's appointments online—whenever you want. Not exactly the toughest concept to comprehend so it's important to make it memorable. So Demo Duck leveraged a storyteller to keep the audience interested. They want to hear the rhymes that harken back to their childhood. Like all good storyboards, the narrator adds a sense of charm and the visuals create a dash of whimsy.

2. Try Some Unique Visuals

Fiberglass window may not seem super rad, but they really are. So while the building improvement space can often feel pretty stale, we took a 3D approach to this video for Pella to dive further into the materials that make their product so unique.

3. Make the Stock Sing

What's that? Stock? You might ask to yourself. Look, we get it. But stock gets a bad rep primarily because it's often used in a very straightforward way—full frame, one clip at a time, and without bulding a cohesive narrative. For this Appfolio explainer video, we put the stock in some containers, paired it with punchy UI, worked in some custom footage, and create a zippy rundown of what their technology can do.

4. Use a Metaphor

Not many cyber security videos feature wolves on the prowl, but our animated explainer video for Bitdefender features some howls and more. By using a metaphorical approach to cyber threats and protection with our visuals, we were able to get outside the box with our designs while still clearly communicating their offering in a very clear manner with our narration.

5. Add Some Humor

Jondo is a global printing and fulfillment company. Perhaps not the most exciting industry, but their owner John Doe (yup) is a really charismatic guy and fun personality—so we put him in the animation. Don't worry he wasn't harmed, but he does give us a fun tour of what his company can do.

Those are just a few videos that utilize different creative techniques to engage the audience on topics that may normally be avoided or tuned out. Keep these five strategies in mind while working on your next project, exciting or not.

There are plenty of other videos out there that spice up boring subjects. What are some of your favorites?

Written by Colin Hogan
Colin is the Managing Director at Demo Duck, a Chicago-based video production company, who has a deep obsession with making videos as often as possible. Follow Demo Duck on Google+, Twitter, Facebook, and Instagram.