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How it’s Made: Explainer Videos

So you’ve just signed on for the great adventure of making an explainer video, or maybe you’re still on the hunt for the right company to work with and you’re wondering, “How does this thing work?” or “How is an explainer video made?

Don’t worry, that’s totally normal. Just tune into this short little video and we’ll walk you through our animation process and what you can expect as we move forward.

In case you missed it in the video, here’s a quick rundown of the 7 step process:


After taking the time to understand your company and your goals for the video, and of course some good ol’ fashioned brainstorming, we put together a creative direction and concept.


The foundation of any great video is a creative, engaging story. Once we’ve decided on a direction, we’ll then craft together a script that artfully, and effectively, conveys your message.


After the concept and script are approved by you and your team, we’ll sketch out a storyboard that shows how the script will play out – scene by scene.


Next comes the style. These custom, full-color images will give you a glimpse of what your final video will look like, and depending on your video, may include text, characters, backgrounds, icons and more!


You’ll select a professional from our hand-picked group of male and female voice artists to deliver your very important message.


With the storyboard and style in place, and the perfect recording of the narration approved, we dive into production. We take your custom assets and illustrations and add motion, matching the storyboard and timing of the voiceover.

Sound Design

The last and final stage is sound design. It’s amazing how the right song can make your video come to life. We’ll search the interwebs for that perfect song for your video and add in sound effects for the finishing touch.

Find more detail on the process of how an explainer video is made, including frequently quacked questions on the How We Work page.
Written by Lindsay Johnson
Lindsay is all things marketing. When she's not writing about video marketing and production, you can find her eating guacamole. Follow Demo Duck on Google+, Twitter, Facebook, and Instagram.