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New Stop Motion Explainer Video: Dealertrack

Established in 2001, Dealertrack and its web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents, and aftermarket providers.

Like our homepage video, Dealertrack uses stop motion – hundreds of individual pictures – to create the illusion of motion. Here’s a quick behind-the-scenes look at how we did this stop motion explainer video!


Before the shoot, the designer and animator develop storyboards that map out each scene for the final video.

Stop Motion Explainer Video
Stop Motion Explainer Video

2. Design, print and cut out assets

Stop Motion Explainer Video

3. Organize the assets by scene

DealerTrack Stop Motion Shoot

4. Frame the scene and shoot over 1,200 pictures

DealerTrack Stop Motion Explainer Video

5. Put it all together using Dragonframe

Stop Motion Explainer Video


Back in the good ol’ days when Henry Ford was selling the Model T, he probably didn’t have to deal with multiple vendors, complex online inventory, or vehicle pricing analytics.

Times were simpler then.
Today, running a dealership is complicated, but Dealertrack is here to help.

We’re the only technology provider in the auto industry that can help drive your vehicles from acquisition to sale, giving you access to the most comprehensive inventory management, website, and marketing solutions in one, streamlined system.

Our inventory products let you merchandise vehicles on the fly by uploading photos, writing descriptions, trading with other dealers, and distributing that inventory to consumer marketing channels.

And before you put them on the market, Dealertrack gives you the most complete analytics data so you can accurately appraise and price your vehicles.

All in one place, right on your phone… or desktop, which means you can get things done on the lot, or on the go.

And we don’t stop there. Dealertrack is setting the new standard for selling more vehicles online.

We operate as a full­service digital marketing agency, providing online advertising, reputation management, live chat, and custom websites.

Our search optimized, user­friendly sites sync perfectly with your inventory and work on any device.

So stop chasing down multiple vendors and start chasing more business.

Take a minute to learn more about how Dealertrack can shift your dealership into high gear and maximize retail.

Written by Lindsay Johnson
Lindsay is all things marketing. When she's not writing about video marketing and production, you can find her eating guacamole. Follow Demo Duck on Google+, Twitter, Facebook, and Instagram.