Animated Explainer Video
Frozen food doesn't have to be blah food and with this animated explainer video, we found a way to get people excited about a healthy new option that will make meals a breeze.
Style: 2D Animation
Through their MATS technology, 915 Labs has created a whole new way food can be packaged, stored, and sold. However, when people think about food they aren’t usually interested in learning about the in’s and out’s of a very scientific process that goes into getting the food looking and tasting a certain way. So, we had to demonstrate this awesome advancement without getting too involved in the finer details for our script or too technical in the visuals.
We approached this project with the mindset that a clean design and future-focused script would provide just enough intrigue for the viewer to want to follow up on the call-to-action to learn more. Often times with explainer video animations, the “How It Works” section of the video takes a little time to give viewers detailed insight into the full user experience of the product or service. For 915 Labs, we decided to keep the content slightly higher-level and focus more time on what the future could look like when MATS technology is used by more companies in the food industry. The result is an easy-to-watch, clean (and clean-label filled) animated explainer video.