Northwestern Mutual
Animated Explainer Video
Most people know that money doesn't grow on trees but this explainer video series further breaks down common financial questions and terminology in easy to understand, bite-sized pieces of branded video content. Scroll down to see all of the videos!
Style: Animation
Length: Varies
The Challenge
LearnVest approached Demo Duck about two financial education video series they were producing for Northwestern Mutual’s social channels. They wanted to break down common financial questions and terminology in easy to understand, bite sized pieces of branded video content. Thus, ‘Your Money Minute’ and ‘Step-By-Step’ were born!
The Solution
For these mixed media explainer videos about various financial education topics, we wanted to make sure the audience received some important high-level info in a fun and creative way. Because they’re considered branded video content, we wanted to make sure they didn’t come off as selling a specific product or service.