Animated Explainer Video
Surge built a tool for publishers to help them get the same sort of valuable insight and data advertisers do, allowing them to adjust and present their content so that they can gain as much value as possible from the ads they serve.
Style: 2D + Cel Animation
Surge wanted to develop a video that helps explain to the publishers the value of this information, and therefore their tool, while we suggested utilizing fluid, water themed design and animation that would reflect their branding and design.
It was a perfect match. Their new and complex tool was simplified to help potential users understand it, and the water themed visuals helped engage viewers with a brand connected them and slick motion.