Surge - Demo Duck


Animated Explainer Video

Surge built a tool for publishers to help them get the same sort of valuable insight and data advertisers do, allowing them to adjust and present their content so that they can gain as much value as possible from the ads they serve.

The challenge:

Surge wanted to develop a video that helps explain to the publishers the value of this information, and therefore their tool, while we suggested utilizing fluid, water themed design and animation that would reflect their branding and design.

The solution:

It was a perfect match. Their new and complex tool was simplified to help potential users understand it, and the water themed visuals helped engage viewers with a brand connected them and slick motion.

2D + Cel Animation

Behind the scenes

Early storyboards
Final storyboards
Style Frame
Style Frame

Ready to talk?

Contact us!
Laura Irons
Director of Partnerships