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How to Inject Some Funny into Your Business Video

As a Chicago-based video production company, we’re surrounded by comedy. Ever since 1959 when The Second City took root, our city has become a hub for all types of comedic performances, including standup, sketch, and improv. That’s why if you’re looking to laugh, you have countless options for shows every night…and why we can’t log…

The Past, Present, and Undecided Future of Explainer Videos

When Demo Duck officially became a company in 2011, the term “explainer video” wasn’t really a thing in the business world yet. Obviously, those two words existed and so did videos that explained things, but the term wasn’t widely used. If it was more popular back then, there’s a small chance our company would be…

What we learned from pitch rejections

What We Learn from Pitch Rejections

It’s hard to not feel hurt from rejections, because, well, no one likes to get rejected. And when you’re in the creative world, rejections are a part of life. They say, “Sorrow shared is half the sorrow,” so here are some examples of when an idea we loved didn’t make it past the pitch deck,…

Focusing on the Audience and the Message

We sat down with Eric Siu of Single Grain to chat about video marketing, YouTube Pre-roll ads, and why going viral isn’t always the best for business. Video marketing can seem like a daunting topic, especially for companies that are brand new to the game. Where should they start? A big reason why video marketing…

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Laura Irons
Director of Partnerships