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Why Telling Beats Selling in Video Marketing

There seems to be a big difference between effective video marketing and your typical commercial. But why? Our writer Chris Reynolds believes it’s the difference between telling your story and selling it. Read on to learn why you may want to consider a more authentic, simplified approach to your video content.

Fit for Frame by Frame

In this post, our Art Director Rohan outlines some concepts, ideas, and practices he has pulled from various fitness and athletic disciplines that have helped him become more comfortable as an animator. So, let’s feel the burn and get ready to learn, here we go.

Tools of the Craft: Episode 3 – Wipster

We’re back with a brand new episode of our series ‘Tools of the Craft’! Watch us discuss our video review tool, Wipster, and how we use it internally and externally for our video productions. Of course, this conversation happens all while we try to craft something from our world-famous Mystery Box.

Tools of the Craft: Episode 2 – Basecamp

For our second episode of ‘Tools of the Craft’, we take a look at Basecamp with two of our producers, Stephan and Cody. Since the early years of Demo Duck, we’ve been using Basecamp to keep our creative project communication in one place and make sure we’re hitting our video production deadlines.

Tools of the Craft: Episode 1 – Airtable

For our first ever episode of ‘Tools of the Craft’, we reviewed one of our favorite software tools that help make our lives easier during the video production process. We’ve been using Airtable for the past year or so and it keeps us organized and on schedule across all of our various projects.

6 Reasons Internal Communications Videos Are Unique

For those considering internal communication videos, we wanted to share our experiences in producing them these past few years. More specifically, what makes the production process and experience different as compared to outward-facing videos like product demos or explainer videos.