With another April Fools Day behind us, we wanted to take some time and talk about one of our favorite uses for online video. One that often goes overlooked in our industry.
Not explainer videos. Not customer stories. Not even gassy baby videos.
We’re talking about fake business videos and we love them for a few reasons in particular. First, it’s important to know what video tropes are being made fun of, so you can avoid them in your own projects. Second, some of the production quality on them is pretty slick, and it’s good to see what’s popping up…even if the product isn’t real. Last, but not least, they are just plain funny.
WellDeserved Pitch Video
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Pied Piper Explainer Video
If you have never seen the show, it’s understandable to think this animation was for an actual, complicated startup because it follows the explainer video scripting formula so closely. We love metaphors in explainer videos and the “moving apartments metaphor” works very well in expressing the value in Pied Piper’s unique algorithm for data storage.
Generic Brand Video
The main reason we’re fans of this video? Most entries on this list were made purely for fun, without any real purpose of promoting an actual product or service. But, Dissolve is a stock video company and this video helps them encourage viewers to move away from the generic clips we’ve seen a million times, and towards some of the more unique footage they have available.
Exploozy Explainer Video
Even though this was an April Fool’s joke, their commitment to promoting Exploozy in the comments and the balance between those that “got it” and those that didn’t (we don’t blame them by the way!) shows how well they struck a chord with their audience. This is just a gem of satire that, while a bit inside baseball, makes us smile from ear to ear.
Gmail Tap Product Video
The tone, pacing, and style are all spot on for a product launch testimonial and given all the inventive things they are doing out there in Mountain View, we don’t blame the commenters who were excited to get their hands on this new technology.
LIVR Testimonial Video
At Demo Duck, we take our video projects seriously, but we try not to take ourselves too seriously, and it’s good to see that other people feel the same way. We hope a few of these videos brightened your day and maybe inform how you approach your next video project. However, we know there are many more comedic video gems out there, so feel free to share any fake corporate videos we missed in the comments below!