Back to all

New Healthcare Explainer Video: BaseCase

BaseCase is a global software and consulting services company based in Berlin, Germany. They help the pharmaceutical, medical device, and diagnostics industries create apps that communicate the value of their products to payers and healthcare providers.

Style Frames

To start the style, our illustrator sketched up a rough version of the scene, and then fully fleshed out the characters and environments in style frames. The designer also created 3D frames for a few key scenes in the video.

BaseCase Sketches
Basecase Dev Team
BaseCase 3D Character


The designer and animator developed full color storyboards, mapping out each scene for client approval.

healthcare video production, healthcare marketing video, healthcare explainer video

Character Animation Test

Our animators tested out character movements before diving in to the full animation.

The Script

New drugs and medical devices are invented all the time, improving our lives and making healthcare more affordable.

But with healthcare costs rising everywhere, convincing healthcare providers and payers of the value of a new product isn’t easy.

Take a typical Key Account Manager.

He is promoting a new drug that does more and costs less.

He tries to explain this to his clients with a spreadsheet, but they just don’t get it.

Maybe his company should hire consultants to reprogram the spreadsheet, and make it more attractive.

But how long would that take, and how much would that cost?

And what about when the spreadsheet changes?

And when you need translations for other countries?

Right, That’s why we made BaseCase.

BaseCase is the perfect marriage between a spreadsheet and a slideshow presentation, built for the life sciences industries

While you are presenting, the interface layer talks to the underlying spreadsheet layer.

This is the brain of the operation.  It makes the calculation… and brings the value story of your product to life.

To create apps with BaseCase, you don’t need any programmers.

Simply upload your spreadsheet and create your presentation using drag-n-drop.

Sharing your app is easy, and you can make changes at any time.

BaseCase syncs to multiple devices, so your apps also work offline.

Rich analytics can reveal which content is working well, and what can be improved.

And apps are easy to translate and modify, so you can re-use them in other countries.

Now, you can engage your clients with a value story that is visual and clear.

Why not visit and get a free demo, and start showing clients the value of your products.

Written by Laura Irons
When Laura’s not starring in our videos, she’s selling them. Send us an email or give us a call, and you’ll probably talk to her. Make sure to ask about her irrational fear of cotton balls, underwater scenes, and 3D printing. Follow Demo Duck, a Chicago video production company, Twitter, Facebook, and Instagram.