We talk to a lot of early-stage startups that would love to have a video, but just don’t have it in the budget to have something professionally made. It’s kind of a catch-22: you need a video to start selling, but you need to start selling first to afford a video. And we completely understand. We’re bootstrapped startup and there’s no way we could have afforded to use our own services when we launched! Fortunately, there are plenty of options out there to make your own video on a very limited budget ($100 or less). In a recent guest post I wrote for KISSmetrics (a great blog covering marketing, online analytics and testing), I provide a detailed, step-by-step guide to creating an in-house video on a budget.
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