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LA Times Post Features Lowe’s Iris Explainer Video

Lowe’s has been making a splash this week at CES 2013, the annual consumer electronics show held in Las Vegas, with their Iris home automation system. Iris allows you to wirelessly control and monitor your home from just about anywhere. You can turn the lights on and off, adjust the thermostat, unlock the doors for a visitor, and even mow the lawn with a click (okay, maybe not the lawn mowing part, but one day soon…)

We designed and produced several product explainer videos (which you can also find in Lowe’s Iris Video Center) to help Lowe’s launch the new system. The Iris Overview (shown below) even made it in to an article posted this week on the Los Angeles Times website.

Lowe’s did a nice job of integrating the videos on their website, and even tying the video design in to their product branding. It took a few months of hard work to bring it all together, but we’re happy to see them getting some press and gaining some traction with what we think is a pretty nifty new product!

Written by Andrew Follett
Andrew is the Founder of Demo Duck, a video production agency. He lives in Chicago, loves startups, and enjoys traveling. You can follow him on Google+, Facebook, and Twitter.