When Demo Duck officially became a company in 2011, the term “explainer video” wasn’t really a thing in the business world yet. Obviously, those two words existed and so did videos that explained things, but the term wasn’t widely used.
Video content is a powerful tool for connecting with audiences via social media. It’s an efficient way to communicate a great deal of information in a short time. And a large number of users engage with video on social platforms—especially on their mobile devices.
Pour some hot cocoa, turn on that Mariah song and swathe yourself in a snuggie. It’s time to look back on the year that was. Well, more specifically, the year in video production. We’ll leave the top albums list to Pitchfork.
Check out our recent interview with Boords Co-Founder James Chambers where he regaled us about how they got Boords up and running, why they felt like it would resonate with creatives, and what the next few years may look like.
Back when Demo Duck was in its infancy, we grew up right alongside something that would help define our identity. Explainer videos. Our clients loved them, and we loved making them. But we started to feel a little like Oprah. “You get an explainer video! And you get an explainer video!
It’s hard to not feel hurt from rejections, because, well, no one likes to get rejected. And when you’re in the creative world, rejections are a part of life.
We sat down with Eric Siu of Single Grain to chat about video marketing, YouTube Pre-roll ads, and why going viral isn’t always the best for business. Video marketing can seem like a daunting topic, especially for companies that are brand new to the game. Where should they start?
When we ask people to appear in customer testimonial videos, we get one of two responses: “YES! Now I can start my IMDb page.” And the others that say, “Uh, sure? I don’t really want to, but I like you guys, so … I guess I’ll do it.” Customer testimonials are important. Like, really important.
“Video testimonials are without a doubt one of the most powerful pieces of content you can put on any website.” My name is Andy Crestodina and I’m the Co-Founder and the Strategic Director of Orbit Media Studios, which is the web design company here in Chicago.
We’re going to talk about the three Cs: Creativity, Complexity, and Cost in animated videos. Today, I’m mainly going to focus on Complexity in animation. It’s quantitative yet ignored, which makes it interestingly different from Creativity and Cost, but all three are very connected. What do we mean exactly?