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The Ultimate Illustrated Explainer Video How-To List

The Ultimate Explainer Video Guide

20 tips and tricks for creating a blockbuster explainer video

  1. Keep it Short – The shorter the better, but shoot for a 2 minute video or less
  2. Keep it Simple – Don’t try to explain every little detail about your company, just get viewers interested enough to take the next step
  3. Get to The Point – Introduce your solution in the first 30-seconds and before viewers drop off
  4. Know Your Audience – Take time to define your target audience and gather some real customer feedback before you craft the message
  5. It’s All About the Script – The foundation of any explainer video is a well-written script that anyone can understand
  6. Read it Out Loud  – Read your script out loud to keep things natural and conversational
  7. Focus on Benefits – Avoid listing features and focus on customer benefits instead
  8. Use a Pro Voice Talent – Nothing is worse than bad audio. Hire a pro to record the voiceover.
  9. Plan Ahead – Follow a step-by-step project plan to keep things on track and avoid costly revisions
  10. Avoid Design by Committee – Limit your video project team to 2-3 people and appoint a lead decision maker
  11. Visuals Aren’t Everything – Sometimes fancy visuals can be distracting – everything you do should reinforce your message
  12. Have a Call-to-action – When the video is over, let your viewers know what to do next and how to do it
  13. Be Yourself and Have Fun – Whether your audience is accountants, pastors, or C-level executives, every viewer wants to be entertained.
  14. Try Something New – Don’t make another “Meet Bob” video, do something original that fits your company culture
  15. Don’t Expect a Viral Video – The success of your video depends on production quality, distribution, marketing, and luck
  16. Don’t Force Humor – Your video doesn’t need to be laugh-out-loud funny, just try to get people smiling
  17. Have a Launch Plan – Be prepared to launch your video by selecting a video hosting partner that aligns with your goals
  18. It’s All About Placement – Make sure visitors can find your video above-the-fold with a nice, big play button
  19. Don’t Forget the Marketing – Send out a newsletter, share it on social media, add a link in your email signature, create a video sitemap
  20. Track the Results – Use video analytics, like views, engagement, and viewer location to constantly improve your video
Written by Laura Irons
When Laura’s not starring in our videos, she’s selling them. Send us an email or give us a call, and you’ll probably talk to her. Make sure to ask about her irrational fear of cotton balls, underwater scenes, and 3D printing. Follow Demo Duck, a Chicago video production company, Twitter, Facebook, and Instagram.