Why is corporate video production important?
With corporate video productions and viewership on the rise, more business executives are starting to consider videos as a necessity in their marketing plan, and their day to day operations. A recent study from Forbes stated that 75% of business executives watch work-related videos on business websites at least once a week. So, just because you’re a B2B business doesn’t mean you have to stick to the old methods of white papers and webinars to reach your target audience. A lot goes into these video productions and they can take a variety of shapes, so here’s a little more about how we tackle them.
What is the business video production process?
Video production typically flows in a step-by-step process:
- Pre-production: Developing a budget, brainstorming a concept, and finally writing a script (or script outline). If a voiceover is required, it is often recorded before jumping into production.
- Production: Once a style is determined, a storyboard is created to layout the scene by scene actions. From there, the process is determined by the style.
- Live Action: Production for live action videos typically include setting a shoot location, hiring talent (if needed), and filming with a professional camera & lighting crew.
- Animation: Production for animated videos include developing illustrations assets based on the pre-determined style and storyboard, and then animating them in After Effects.
- Post-production: Once the corporate video is produced, the post-production phase includes any editing required, adding the finishing touches such as additional on-screen graphics, and sound design.
What are the common types of business video production?
Now that you understand the basic outline of the corporate video production process, let’s take a look at the most popular styles of video.
Testimonial Video Production
Live action client testimonial videos are often used to build consumer trust, and highlight the personality of a business. Business testimonial videos allow users go behind the scenes, talk about company history, and/or highlight a brand’s unique personality.
In this testimonial video for Meraki Go, a satisfied customer explains Meraki Go’s technology has helped his business efficiency.
Animated Corporate Video Production
There is a common misconception that animated videos are only for kids, or adults who act like kids. We’re here to set the record straight. While it’s true that kids love cartoons, the medium of animation doesn’t have to be confined to the Disney channel. An animated corporate video can actually be a great tool for your business to explain complex ideas, tools, and services. And don’t worry, those C-level execs will love it too!
IBM explains their data-driven video services to consumers using in this animated corporate video. We found that a lot of companies like to make animation their first official corporate video production and then scale their efforts up from there.
Live Action Business Video Production
Live action video is great for businesses who have a tangible product that they want to share with the world. As opposed to the testimonial video style, live action corporate videos often tell a fictional story, or demonstrate a common scenario surrounding a product.
This style of corporate video production doesn’t have to feel stuffy. Just take a look at our live action piece for the B2B platform Showpad.
Corporate Communications Video Production
Your corporation is full of people. Those individuals could be spread out across multiple floors, cities, or countries. That’s why we’ve recently seen a rise in internal communications videos as it pertains to our corporate video productions. These are productions produced with the intent to only be seen by employees or contractors of your business, to get everyone on the same page quickly.
These corporate video productions can be initiated by the executive team, human resources, or departmental managers – really anyone that wants to make sure they’re clearly communicating company policies and procedures in a very direct, clear way. This video for the National Council of State Boards of Nursing communicates recent changes to nursing law through a clear and efficient animation.
Corporate Recruiting Video
A corporate recruiting video can be a great way to promote your company brand, showcase company culture, and encourage candidates to apply. Corporate recruiting videos are produced with the intent of giving potential employees a taste of what your company is all about and achieving your talent acquisition goals.
Hireology showcased their vibrant company culture and supportive, innovative work environment in their corporate recruiting video.
Corporate Video Series
A corporate video series is a collection of informative videos created with the same end goal in mind. Traditionally three or more videos, they’re designed to have a universal appeal to customers and non-customers alike. A business video series offers a unique opportunity to help your audience better understand complex topics within your industry, and encourage them to engage with your company. In other words, a series is a valuable tool to build your brand. If possible, it is best to run these corporate video productions concurrently so that you can roll out new episodes on a more timely schedule.
In this video series for GEICO, we created a series of educational explainer animations for car owners who have to deal with the claim filing process.
Corporate Brand Anthem Video
Often when people think of the word “corporate” they may think of a stuffy office or long meetings filled with lots of bored people. That’s why we’ve seen more people make brand anthems a part of their corporate video production strategy. These videos are often meant to hype up what they stand for, who they are, and provide some depth to their brand. Also, to be honest, they are some of the more fun video productions for us to work on. Make it snappy. Make it pop. Change the way you and your audience think of corporate video productions with a solid brand anthem video, like the one we created for Microsoft.
But what type of corporate video production is right for you?
Phew! That sure is a lot of production options to consider and if you’re just getting started, it can feel like a lot. For any external-facing content, perhaps this infographic can help distill the type of content you should be making, and then you can better decide on the style. If you identify where you want to reach your customers in their buying journey, you can trace that back to the most applicable type of corporate video production and understand the investment of resources (time, money, etc.) it may take. If you’re looking for more guidance, feel free to drop is a line, after all we’re most of our clients go to corporate video production company for all video types – so no need is out of our reach.
Meet our clients
What started out as one small project, has turned into a series of six (and counting) projects – both live action and animated explainer videos productions. The reason we keep coming back for more is because the Demo Duck team is fantastic to work with. They operate like pros. They’re in firm control of the process and guide us from start to finish. They always add lots of creative ideas. And the end product always surpasses our expectations (although they keep raising the bar for themselves). I highly recommend Demo Duck to anyone looking to for an animated explainer video production company.