With corporate video production and viewership on the rise, more business executives are starting to consider videos as a necessity in their marketing plan, and their day to day operations. A recent study from Forbes stated that 75% of business executives watch work-related videos on business websites at least once a week. So, just because your a B2B business doesn’t mean you have to stick to the old methods of white papers and webinars to reach your target audience. A lot goes into these video productions and they can take a variety of shapes, so here’s a little more about how we tackle them.
Corporate video production typically flows in a step-by-step process:
Pre-production: Developing a budget, brainstorming a concept, and finally writing a script (or script outline). If a voiceover is required, it is often recorded before jumping into production.
Production: Once a style is determined, a storyboard is created to layout the scene by scene actions. From there, the process is determined by the style.
Live Action: Production for live action videos typically include setting a shoot location, hiring talent (if needed), and filming with a professional camera & lighting crew.
Animation: Production for animated videos include developing illustrations assets based on the pre-determined style and storyboard, and then animating them in After Effects.
Post-production: Once the corporate video is produced, the post-production phase includes any editing required, adding the finishing touches such as additional on-screen graphics, and sound design.
Now that you understand the basic outline of the process, let’s take a look at the most popular styles of corporate video production.
Testimonial Corporate Video
Live action client testimonial videos are often used to build consumer trust, and highlight the personality of a business. Business testimonial videos allow users go behind the scenes, talk about company history, and/or highlight a brand’s unique personality.
Animated Corporate Video
There is a common misconception that animated videos are only for kids, or adults who act like kids. We’re here to set the record straight. While it’s true that kids love cartoons, the medium of animation doesn’t have to be confined to the Disney channel. An animated corporate video can actually be a great tool for your business to explain complex ideas, tools, and services. And don’t worry, those C-level execs will love it too!
Lowe’s introduces a new product to consumers using animation.
Live Action Corporate Video
Live action video is great for businesses who have a tangible product that they want to share with the world. As opposed to the testimonial style, live action corporate videos often tell a fictional story, or demonstrate a common scenario surrounding a product.
Oven 2 Table highlights their “Bake At Home” bread product in this quirky video.
Corporate Communications Video
Your corporation is full of people. Those individuals could be spread out across multiple floors, cities, or countries. That’s why we’ve recently seen a rise in internal communications videos as it pertains to our corporate video productions. These are productions produced with the intent to only be seen by employees or contractors of your business, to get everyone on the same page quickly.
These corporate video productions can be initiated by the executive team, human resources, or departmental managers – really anyone that wants to make sure they’re clearly communicating company policies and procedures in a very direct, clear way.