As video becomes increasingly popular online, it’s more important than ever to understand the legal implications of the content you publish. Make a wrong move and you can end up in court facing a copyright infringement suit with fines for damages up to $150,000. The four most common online video legal cases brought against businesses…
Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well-written script is the key factor to your video’s success. Here are 5 simple steps you can take…
Whether you’re selling, teaching or training, video is a powerful way to convey your message. Unfortunately, it’s only effective when viewers are engaged, which makes the content you create that much more important. At Demo Duck, where we build demo videos every day, we’ve come up with some best practices for creating online video which…
Online video is not new. We all know that. However, the process of producing good online video, at a reasonable price, is new for many Internet users. Companies know that. That’s why Demo Duck exists, along with the growing list of available tools and resources for video. In the last post, we talked about the…
Online video is a cost effective way to promote your business to what is now a computer savvy world. You can use video to promote your product or service, explain what your company does, teach customers how to use your website, software or mobile app and more. When done the right way, video can generate…
Screencast videos are typically used to show how a website, software or mobile application works. They can be used to walk people through your application, and show them how to use new features without making them read through pages of text. The uses for screencast videos are nearly limitless, and studies have shown that using video is…