When we pitched a nautical metaphor concept to Criteria Corp for a video about their pre-employment testing service, they saw the potential in the idea and we both thought it would get results. Here’s the story of how the video came together to increase their free trial signups by 22%.
We put a lot of time and effort into creating concepts for our videos. Take a peek into the world of Demo Duck and find out how we do it.
As the Founder, CEO, and Creative Director of Demo Duck, I recently decided it was time to document my journey as an entrepreneur, the ups and downs, and the lessons I’ve learned along the way.
In 2014 we were fortunate to sit down with some thought leaders in business video production and marketing. Here are some highlights of those conversations.
For the first post of our new series interviewing cool companies and what they’re doing with video, we sat down with Shaun Hildner of Basecamp.
Producing an awesome video isn’t enough, you also need to invest in your video distribution strategy. Here are 7 steps to guide you.
One of the most forgotten about and overlooked components to making a great video is having fantastic sound design. So we’re here to show you how much of an impact sound design has on your video.
We interview Brenton Williamson of BambooHR on how they’re currently using video in their marketing strategy, what their plan is for the future, and advice for companies who are thinking about getting into video themselves.
The Apple Store now has preview videos in the App Store. Here are 6 tips to help you produce an awesome App Preview that looks good, sounds great, and meets the guidelines provided by Apple.
The idea of writing a script for your online video can be scary. One of Demo Duck’s most popular writers relays three lessons she’s learned on how to write a video script that hits the mark.