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So You Have a New Explainer Video, Now What?

So you finally have your video and you think to yourself, “Ok now what do I do with it?” Questions come up like, “How do I pick a video host? How do I make sure people see it? How do I track results?” If these are some of your questions, don’t worry – we’ve got […]

5 Dimensions of Rockstar B2B Explainer Videos

An explainer video is one of the most high-yield investments that a B2B company can make. As Andrew Angus points out in this blog post for Unbounce, videos have helped companies like Dropbox and Work.com increase conversion rates by up to 20% — generating thousands of additional user sign-ups per day.

How it’s Made: Explainer Videos

So you’ve just signed on for the great adventure of making an explainer video, or maybe you’re still on the hunt for the right company to work with and you’re wondering, “How does this thing work?” or “How is an explainer video made?”

7 Simple Steps to Online Video Success

Be honest: If you’re posting a video online, you’re either secretly or not-so-secretly hoping for it to be a huge viral hit. And why not? It seems like the most obvious sign that an online video is good.

The Insider’s Guide to an In-House Web Video

Web video is growing in popularity – if you want to ride the trend, perhaps it’s time to create your own. If you can afford it, avoid the DIY corporate video approach. But if you can’t, then here’s how you can create your own web video on a budget.