So you finally have your video and you think to yourself, “Ok now what do I do with it?” Questions come up like, “How do I pick a video host? How do I make sure people see it? How do I track results?” If these are some of your questions, don’t worry – we’ve got […]
An explainer video is one of the most high-yield investments that a B2B company can make. As Andrew Angus points out in this blog post for Unbounce, videos have helped companies like Dropbox and Work.com increase conversion rates by up to 20% — generating thousands of additional user sign-ups per day.
Whether you’ve been doing it for a while or are just starting out, the increase in remote work has affected everyone over the last few years. However, it has created a unique set of challenges as pertains to creative positions.
So you’ve just signed on for the great adventure of making an explainer video, or maybe you’re still on the hunt for the right company to work with and you’re wondering, “How does this thing work?” or “How is an explainer video made?”
When it comes to online marketing, traffic acquisition is only half the battle. Your company needs to inspire audiences to stick around.
From the numbers you can see that many organizations are already using and benefiting from online video.
Be honest: If you’re posting a video online, you’re either secretly or not-so-secretly hoping for it to be a huge viral hit. And why not? It seems like the most obvious sign that an online video is good.
Web video is growing in popularity – if you want to ride the trend, perhaps it’s time to create your own. If you can afford it, avoid the DIY corporate video approach. But if you can’t, then here’s how you can create your own web video on a budget.
Here are some tried and tested tips for making a video that turns viewers into interested buyers.
It’s time to look back at all we’ve been able to accomplish during the past year, and look ahead at what’s to come.